HBCUBuzz is an online platform dedicated to providing news, updates, and information related to historically Black colleges and universities. With over 1 million followers across platforms, HBCUBuzz is the leading online platform for HBCU
During my tenure at HBCUBuzz as Social Media Manager and Creative Director, I managed and oversaw the company’s social media profiles across Twitter/X, Instagram, Threads, Facebook, LinkedIn, and TikTok, collectively reaching over 30 million users monthly and amassing a following of more than 1,000,000 users. I played a key role in coordinating over 40 social media campaigns with a range of partners, including major Fortune 500 companies. My responsibilities also included tracking weekly analytics and KPIs, leading the coordination of branded content and user-generated content. This effort resulted in an 1100% increase in reach and a 2400% boost in engagement on Facebook over just three months.
Beck College Prep is a college preparatory service and platform dedicated to helping students achieve their college goals through personalized tutoring and support. When I initially joined the Beck College Prep team, the company had around 7,000 followers across platforms. Through the implementation of a strategic social media plan I created for each account, Beck College Prep was able to amass over 75,000 followers across platforms.
During my time at Beck College Prep as a contracted Social Media Manager, I enhanced the company's online presence by spearheading the production of short-form video content and social media graphics, which led to a 2000% increase in engagement metrics. I successfully elevated the company's TikTok following from 3,500 to over 30,000 within six months. By implementing a strategic social media plan, I also drove over 3 million views on viral TikToks, further boosting the account following to more than 50,000 users in the subsequent six months.
