Social Media Marketing & Strategy
Here are some of the profiles I've managed.
HBCUBuzz
Highlights
Managed and oversaw the company’s Twitter/X, Instagram, Threads, Facebook, LinkedIn, and TikTok profiles with a monthly reach of 30+ million users and a following of 1,000,000+ users.
Assisted in coordinating 40+ social media campaigns for diverse partners, including Fortune 500 companies.
Tracked weekly analytics and KPIs and including lead the coordination of branded content and UGC with an 1100% increase in reach and 2400% increase in engagement on Facebook over three months.
Accounts managed
Analytics
Analytics
Beck College Prep
Highlights
Achieved a 2000% increase in engagement metrics through the production of short-form video content.
Elevated company TikTok following from 3,500 to 30,000+ in 6 months and collaborated on a successful social media campaign generating 150+ product sales.
Implemented a strategic social media plan resulting in 3 million+ views on viral TikToks and growing account following to over 50,000 users in the next 6 months.
Accounts managed
WhoIsAolani
Highlights
Owned end-to-end production of compelling user-generated content, achieving over 3.5m views, 1m likes, and 35,000 followers.
Utilized cross-platform posting and viral trends to generate $25,000+ in sales through partnered collaborations in an 8-month period, while managing content calendars for up to 10 clients.
Developed livestream strategy that resulted in 100,000+ views and 5,400+ virtual gift credits from viewers
Analytics